An SEO audit is the process of analyzing how well your web presence relates to best practices. We will go through some of the most common things we look for when assessing an online presence but make sure to get a free SEO consultation if you have further questions.
First, let’s define the most important terms you will need to know when performing an SEO audit.
The most important part of any SEO audit is the keyword research. The goal of this step is to ensure that all your keywords are accurate and competitive in relation to the competition. It is important to note that this is a broad term, and not all competitors are in your target market, so if you use a broad term in a research report, then you risk using keywords that could be misleading. A great way to test for keyword density is to conduct an SEMRush keyword research analysis, which is available for free. This tool allows you to conduct a keyword research report, see how many of your competitors have a certain keyword, and how competitive your competitors are with this keyword. In addition to testing keyword density, a full keyword analysis can help you make any changes to your keyword strategy that are necessary.
Keyword density is not a magic bullet. However, it can help you quickly identify whether your competitors are over-optimizing their website for that keyword. If you discover that a significant number of your competitors have a high keyword density, then you should make some changes in your keyword strategy, such as revising your keyword research and optimizing content for the keyword.
Keyword competition is another important factor to monitor. This metric is used to compare the strength of your keywords to your competitors’ keywords. This can help you identify where you need to work the hardest and focus on optimizing your content and the keywords that are contributing to your search traffic.
The number of monthly searches, or the daily search volume, is another powerful search metrics that is calculated by Google. It’s the number of times each search query is accessed from the web. It’s typically a more accurate metric than the daily search volume.