Posts tagged with ‘NK’

By the end of the 1950s, BMW was in financial shambles. The German market had turned away from motorcycles, and the marque’s cars were struggling to turn a profit. The 501, 503, and 507 were simply too expensive, and the Isetta – BMW’s “economy car” of the day – didn’t have the margins to support the company. To bring the company back into the black would take a “hail Mary” of sorts, and luckily for us, the BMW Neue Klasse was born.