“Race on Sunday, Sell on Monday.” It’s an iconic idiom in the automotive world, and it validates the link between brands and their justification for racing. The end justifies the means, and on occasion, it’s the desire to sell that creates a desire to race. It’s not fun to admit as racing fans, but let’s be clear: everyone at the Mercedes-AMG Petronas F1 Team, for example, races out of love.
If you weren’t aware that Evo Wagons existed in any form, don’t worry: you aren’t alone. Prior to now, I too would have assumed it’s base-model Lancer up-conversion; however, that’s far from the case. With the Evoultion IX platform, Mitsubishi set out to make just 2500 wagons over the course of just two years, making it a rather rare car, all things considered. By a more popular comparison, more than 16,500 E30 M3s were built over the course of their production run.
Photography by Matt Magnino
“A picture is worth a thousand words.” This quote has probably been heard by every breathing person at one time or another. Sure, a picture might give us a thousand words, but are they telling us the most important things about its subject? When it comes to a feature, I’d argue no.