Browsing the halls of the Essen Motor Show has been a unique experience. As an event, it’s largely different from anything stateside, blending aspects of a car show, a trade show, and major event together in a way that is clearly successful. Unaware of what to expect as I moved from booth to booth, I found myself thrilled to find a Peugeot that grabbed my attention.
For two weeks, the city of Essen, Germany becomes the focus of the automotive world. More than 350,000 people gather to attend the Essen Motor Show, which trails only behind SEMA as the second largest auto show in the world. Focused specifically on the aftermarket, it is inarguably the premiere event for tuners in all of Europe.