Posts tagged with ‘emotion engineering’


There’s no brand on earth with a name more instilled in the spirit racing than Porsche. Argue if you must, but their track record will back up such magnificent claims. From Le Mans wins to Nurburgring records, and from IMSA championships to cup racing, Porsche runs the gamut as an indisputable victor, forging ahead with a mission to build the best cars¬†— both for the track and the street — that they possibly can.

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Success doesn’t come overnight. Instead, its forged slowly in the fires of effort, diligence, and patience by those that are willing to put these qualities at the forefront of their journey. For years, I’ve watched as Joey Seely has built a business, all from humble beginnings.

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For better or worse, standing out in the world of 911s presents a challenge. In a segment of the community filled with high-end shops and high-dollar customers, RS replicas and backdated bodies are met with flawless restorations and machines built for display at the likes of the Monterey historics. It’s a niche rich with the rich and filled to the brim with likeminded enthusiasts with a penchant for things done a certain way.

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If my opinion counts for much, I’ll firmly state: the Porsche 911 is the quintessential “sports car.” Almost inexplicably, it exists in its own arena, filling the void between¬†supercars and their road-going high performance consumer-tier counterparts. Porsche has made it clear that their entire ethos centers around driving enthusiasm, racing pedigree, and heritage in a way no other brand seems able to emulate.

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Each year, the team at Luftgekuhlt seems to outdo themselves. What once started as a small gathering of friends around a handful of air-cooled Porsches has quickly become one of the events of the year, growing in size and “cool-factor” at an exponential rate. Last year, in the spring of 2016, they threw in an extra curveball, introducing an unexpected build under the moniker, “LuftAuto.

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