“Race on Sunday, Sell on Monday.” It’s an iconic idiom in the automotive world, and it validates the link between brands and their justification for racing. The end justifies the means, and on occasion, it’s the desire to sell that creates a desire to race. It’s not fun to admit as racing fans, but let’s be clear: everyone at the Mercedes-AMG Petronas F1 Team, for example, races out of love.
Imola Red. Named for the famed racing circuit that plays home to the Italian Grand Prix, it represents one factor: speed, and it has become a cult favorite of BMW fans since its first appearance on the E36 M3 GT. It is, by most measures, a rare color, no matter the chassis it is offered upon, old or new. Both the color’s aesthetic and history are fitting, though, for the F10 M5, introduced in 2011 as the fifth-generation of the iconic sports sedan.
Standing in a warehouse, stretching tens of thousands of feet, with radiators stacked as high as the sky around me, I was given the ins and outs — both the major and minor details — of what makes CSF what it is today. Ravi Dolwani, a fourth-generation member of the family that launched the CSF brand was proud eager to share his story.
ONE THOUSAND THREE HUNDRED AND TWENTY: The number of feet in a quarter mile, and each one counts when it comes to drag racing. For decades, the quarter mile has been the definitive standard as a measure of speed. 11-second cars are respectable. 10-second cars earn you a place in Dom Toretto’s crew, and breaking into the nines means you’ve got something truly fast on your hands.