“Ford Sierra.” Without the Cosworth name attached, it doesn’t tend to bring about much excitement. In fact, the car failed to bring about much excitement throughout its entire life, even in the beginning. Announced at the British International Motor Show in 1982 as a replacement for the famed Ford Cortina, the Sierra was met with mixed reviews.
The econobox has been around for decades now. Volkswagen built the Rabbit. Honda gave us the Civic. Chevy lauded the Chevette. We even got things like a Dodge Omni and Shadow. All were purpose built to get great gas mileage and to haul as much random urban items (milk crates full of records, coolers full of beer, tents, surf boards) and people (read: clown car) as possible in the smallest chassis size that would be acceptable to the buyers.