Photography by Andreas Jansson
There’s an adage that says “to love what you do means you’ll never work a day in your life.” On the other hand, they tell us that when a hobby becomes a career, fun becomes work. There’s a fine line to straddle, and few are able to turn “play” into “work” without a loss of passion.
In 1972, BMW brought about a significant change to their business plan: in replacing the New Class, which arguably saved the company, BMW sought to add a model range that departed from sportiness, and instead, took a path towards comfort. The result of the decision was the birth of the 5-series, a 4-door counterpart that fell between the featherweight fun of the 2002, and the more sizable E3 sedan known as the “Bavaria.